Virtuoso's Luxe Report's Top Destinations

Virtuoso has revealed the top destinations for last year as determined by the network's annual Luxe Report. Using input gathered from a survey of Virtuoso travel advisors, the report provides fascinating insight on where, when and how luxury travelers will go next.

Key Findings from the 2013 Virtuoso Luxe Report

Florence ~ Westin Excelsior
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The five most popular international destinations in 2013:

1.Italy
2.South Africa
3.France
4.Australia
5.Argentina

The top five U.S. destinations in 2013:

1.Napa Valley / Sonoma
2.Maui
3.New York City
4.Alaska; Las Vegas (tied)
5.Hawaii's Big Island

The top five most popular destinations for families in 2013:

1.Italy
2.England; Costa Rica (tied)
3.Hawaii
4.Mexico
5.France; Galapagos Islands; Turks & Caicos (tied)

Bhutan
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The five most popular emerging destinations, meaning those on the cusp of becoming popular for the first time or all over again, in 2013:

1.Cuba

2.Myanmar/Burma

3.Bhutan

4.Chile

5.Vietnam

The five most popular cruise itineraries for 2013:

1.Alaska

2.Mediterranean

3.European River

4.Caribbean

5.Baltic Region

The five most popular destinations for romantic getaways in 2013:

1.Italy

2.French Polynesia

3.France

4.Bali

5.Fiji

South Africa ~ Phinda Private Game Reserve
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The five most popular adventure destinations in 2013:

1.South Africa

2.New Zealand (moved up & switched with CR)

3.Galapagos Islands

4.Costa Rica

5.Australia

The top reasons people traveled in 2013:

1.Exploring new destinations
2.Seeking authentic experiences in new destinations; Rest & Relaxation (tied)
3.Spending time with or reconnecting with loved ones
4.Personal enrichment (e.g. voluntourism, cultural experience, learning, etc)
5.Seeking adventure

The five biggest travel trends for 2013:

1.Multi-generational family travel
2.River cruises
3.Luxury cruises
4.Active or adventure trips
5.Celebration travel